Imagine you lost your voice? This is the scenario for people with laryngal cancer – where the removal of the larynx leaves them without the ability to speak.
Atos Medical is a Swedish world leader for solutions in voice prosthesis. In short: Atos is giving a voice to people. At AM we helped translate the patient focus strategy into communication and design.
Part of AM’s work was to rephrase the company values and add the tagline “Your voice”. The visual part includes a sound wave graphic element to support the scientific approach behind the solutions delivered by Atos.
Together with Danish type foundry ÅBC a new typeface, Juli, was part of the solution.
AM delivered the branding implemented on websites, publications as well as interior branding for the main offices in Malmö and Hörby.